Residential Flex Trading

Unlocking next generation energy products for utilities

Transform residential device fleets into revenue-generating, cost-avoiding, and customer-delighting assets.

1,500+
Device models supported
€204+
Yearly savings per household
70-85%
OEM Market coverage across Europe
6-10x
ROI within 3 years
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What we'll cover.

A complete overview of Residential Flex Trading, and how Podero makes it possible for utilities to transform device fleets into revenue-generating assets.

01
The business case for flex today
Why distributed energy resources create a two-fold opportunity
02
Introducing Podero
Steer. Trade. Scale. — Our end-to-end flexibility platform
03
Delivering a flexibility solution
Steer, Trade, Scale — How each pillar creates value
04
Typical launch journey
From procurement to 6-10x ROI at scale
The case for Residential Flex Trading now.

The Challenge

The number of distributed energy resources (DERs) are surging while demand and price volatility are up. This creates an urgency to balance variable demand and production, opening a two-fold opportunity for utilities.

Residential Flex Trading is the synchronization of residential device steering with wholesale market positions to generate utility revenues, while delivering customer savings.

Trading

€204+
Savings for customers per household /yr
€120-300
Trading earnings per household /yr

Imbalance cost savings — calculated collaboratively with you

Customer Value

-19.4%
Customer Acquisition Cost
More customers, same budget. Lower CAC measured.
+21.1%
Customer Retention
Customers with steering have longer LTV.
First-generation flexibility solutions could not deliver Residential Flex Trading.

Device Specialization

Many providers focused on controlling just one device type (e.g. EVs).

Only Spot Tariffs

Typically only spot tariff customers benefit from optimization.

No Trading

Steering without trading integration left utilities with no path to ROI at scale.

Scaling Challenge

Lack of integration with trading, ERP & customer support systems hindered scaling.

Without integrated trading, flexibility solutions remained cost centers, not commercial products.

Residential Flex Trading changes this.

Podero: Steer, Trade, Scale.

The first complete platform for Residential Flex Trading.

Steer

70-85% market coverage

Seamless, hardware-free, >1,500 models. Get to work in <10 minutes.

Trade

€204+ yearly savings per household

Integration with trading to synchronise device fleets with utility trades.

Scale

15-25% savings for your customers

Support rolling out new value propositions. API integration with IT systems.

Steered Device Fleet

Click a segment to view OEM stability data ↓

1,500+
Device Models
Inverters / Batteries
34.2%
View OEM data →
Electric Vehicles
26.3%
View OEM data →
Heat Pumps
39.5%
View OEM data →

Covering major European OEMs: Viessmann, Nibe, Vaillant, Daikin, Tesla, VW, Fronius, SolarEdge, and many more.

Trusted by leading European utilities.
E.ON galp oekostrom AG TotalEnergies Eesti Energia E.ON Next Kelag TIWAG

Next generation products, tailored to market need.

Click a card to explore each customer story

Austria
oekostrom AG
Rolled out across entire portfolio

smartSave controls large appliances and uses electricity when the market price is particularly low. No hardware required.

View details
Sweden
E.ON Sweden
Device-specific for heat pump owners

Smart heating control with E.ON Elna. Automatically adjusts to electricity prices without compromising comfort.

View details
United Kingdom
E.ON Next UK
Energy-as-a-Service bundle

Next Gen Home: modular, all-inclusive energy package with solar, batteries, heat pumps and EV chargers.

View details
Speed to market is key.

Podero Instant can get to work in <10 minutes, enabling a soft launch that delivers confidence in Residential Flex Trading before rolling out.

Spot Optimization

Spot Market Optimization

Shift your customers' energy use to cheaper times. Optimized battery charges when prices are low, discharges when high. Day-ahead and intraday spot trading enabled.

HEMS

Increased PV Use (HEMS)

Solar EV charging, solar heating & optimized battery usage. Maximize self-consumption during peak PV production hours.

Curtailment

PV Curtailment

No grid feed-in of the PV system at negative prices. Charge battery instead. Industry-first scheduling of PV curtailment by day-ahead negative pricing.

My Podero App

White-labelled for your brand

+ Add device
€24.15
saved
Last 30 Days

Your home is 85% more efficient than the neighborhood average.

Live Optimization High Prices 16.33 ct

Grid prices are peaking. We've shifted your heat pump to eco-mode and are selling your PV surplus to the grid.

Managing 4 devices · Next action in 12 min
my.podero.com →
Maximize revenues through device flexibility trading.

Integrate the Podero API into your customer portal. Synchronize the aggregated device fleet with your trades.

Day-Ahead Trading

Trade flexibility for aggregated fleets via day-ahead spot optimization. Share market data that guides AI models, receive forecasted load curves, and monitor execution in real time.

Savings per device€64-158/yr

Intraday Trading

Batteries capitalize on intraday price volatility. Podero delivers forecasting accuracy, real-time control, and market integration — nearly doubling battery profits beyond day-ahead alone.

Additional intraday€80-175/yr

Imbalance Cost Reduction

Reduce the delta between forecast and actual consumption. Podero's forecasting and real-time steering brings consumption closer to market positions, lowering imbalance penalties.

Forecast improvement~€8-20/yr

Live Trading Dashboard

Trading Console →
€313,024
Total Revenue
7,428
MWh Traded
92%
Success Rate
€30,218
Slippage
1,261
Physical MWh
Trading Console →

Multi-day analytics, single day performance, individual trade details with day-ahead vs. executed comparison.

Reduction of imbalance costs

Imbalance costs (delta between forecast and actual consumption x imbalance price) cannot be eliminated, since customer consumption is never perfectly predictable.

But it can be significantly reduced through Podero's forecasting and steering capabilities giving closer alignment of consumption with market prices.

Status quo of imbalance
Power Consumption 00 04 08 12 16 20 24 SLP* Actual load curve Imbalance
Podero supported imbalance
Power Consumption 00 04 08 12 16 20 24 Podero Forecast Actual load curve Imbalance

Assumptions:

*Standard Load Profiles (SLPs) are used as proxy for utility forecasts  •  100% steering compliance (optimized curve followed)  •  Full price transparency (spot & imbalance prices known ex post)

What is Residential Flex Trading?

Residential Flex Trading synchronizes residential device steering with wholesale energy trading to create a new value stream for utilities.

The Old Way

HEMS/EMS – Home Energy Management System

Optimizes devices for customer bill savings

Utilities provide the service as a cost center

Utilities pay for savings via imbalance cost at significant financial loss

Limited business case prevents scaling

The New Way

Residential Flex Trading

Optimizes devices for BOTH customer savings AND utility trading revenue

Device fleets synchronized with wholesale market positions

€100-300+ per device/year in utility revenues

6-10x ROI enables rapid scaling

Result: Flexibility transforms from a customer amenity into a commercial product that drives acquisition, retention, AND trading profits.

Proven savings across all device types.
€136/yr
Heat Pumps
6,000 kWh/y
20% savings
€239/yr
Batteries
3,600 kWh/y
42% savings
€236/yr
Electric Vehicles
5,800 kWh/y
26% savings

Based on €100/MWh average energy price. Intraday revenues stack on top of day-ahead.

Summary: Business impacts of Residential Flex Trading with Podero.
-19.4%

Customer Acquisition Cost

Perceived as market leader. Drive new electricity contract and device sales. Lowered CAC measured at a €1.1M campaign.

+21.1%

Customer Retention

Customers with steering have 21.1% longer LTV, measured by comparing device offboarding rate vs. regular churn.

€120-300

Trading Revenues

Flex trading where utility makes money, forwarded partially or fully to clients. Per customer per year.

The ROI at scale.
Cumulative Profit by Y10
€18.7M
ROI by Year 3
5.7x
Break-even
Year 2
10,000 users by Y4, 1.5 devices/user, €240/device/yr trading revenue, €120/device/yr savings. Includes €300K internal setup costs in Y1.
Our launch journey.

From first device steered to 6-10x ROI at scale.

Procurement

Month 1-3

Co-development

Month 3-6

Trading Testing

Month 6-7

Full Launch

Month 7-10

Scaling

Month 10-36
Click a step to learn more

Procurement — Month 1-3

Contract signing and project kickoff. Align on scope, timeline, and success metrics. Begin technical integration planning with your IT team. Define target customer segments and initial device types.
Milestone: 1st device steered.

Let's unlock your residential
energy fleet.

The opportunity is clear. The technology is proven. The economics work. Now it's about execution.

Podero GmbH
www.podero.com